Founder Willy Callens passes away at the age of 80
01 June 2025
Willy Callens, founder of family-run company Callens in Waregem, has passed away at the age of 80. He leaves a lasting impression, both within the company and externally, across industry. His nerve as a young entrepreneur during the 60s and his eternal perfectionism at whatever site Callens was working is what made the firm. The second-generation CEOs – daughter Annick Callens and Co-CEO Windy Moerman – uphold those values.
Eternal fame for Willy Callens’s words
Willy Callens’s legacy is huge. In word and deed. Together with his wife, Lena, he started the company as a one-man business in Hulste, West Flanders, in 1966 and mastered the trade as he went along. He was a respected people person who honored his commitments to customers and staff alike.
My dad was a man with countless entrepreneurship sayings. Some 15 of them are hanging around our Waregem home base, as inspiration. Such as his legendary “gif moa goaze [let’s give it socks]".
Annick Callens
CEO Callens Group
Annick Callens is Co-CEO of the Callens Group, a role she shares with her colleague, Windy Moerman. Her entire career has revolved around Callens, the family-owned business her dad, Willy Callens, founded in 1966.
In 1996, she joined the company as a member of staff, in the hope of leading Callens one day. She started in the warehouse and the workshop where she got practical experience in Callens’s core activity. Within a few years, she had worked her way up through every department.
In 2003, Annick Callens and Windy Moerman officially took over the helm from Willy Callens as CEOs and further developed the company into a Belgian market leader.
Annick watches over the core value her dad had always held dear: customer centricity and a people-oriented policy. As custodian of the corporate culture in the long term, she makes sure that every decision harmonizes with the DNA of the Callens Group, with a specific focus on workers’ well-being.
Willy and his wife Lena were a complementary pair, not only at home, but also when it came to business. Commercially, he took the lead. He generated the income. She issued and meticulously paid the invoices. And the same applied to the staff. Willy looked after them at work and Lena paid them punctually and correctly.
An icon in the region
Willy was famed for his generosity. No one was to be short-changed. Not his customers and most definitely not his staff.
Jan, who joined Callens at the age of 15 and has been with us for 32 years, is only too happy to confirm that:
“If we needed extra equipment on site, Willy made it his business that we had it within 24 hours. Because if you want deliver quality, you need the right equipment.”
Equally irrefutable: Willy was a bon vivant. Restaurant owners in the wider region knew him all too well, for he frequented them with family, friends and customers. In fact, it was his habitat where he negotiated business deals and won projects. In recent years, simply to socialize in his easy care-free manner.
Life’s work in the warm hand of the 2nd generation of entrepreneurs
Since 2003, Willy Callens’s life’s work has officially been in the warm hands of the 2nd generation: daughter Annick Callens and Co-CEO Windy Moerman. They embarked on their Callens career almost 30 years ago by working their way up through every department. That instantly earned them praise for being approachable and empathic executives.
Annick and Windy honor Willy’s values in the way they run the business: people-centered entrepreneurship, perseverance to continue delivering strong results - and reinvest in the company - and enjoying life to the full. These values form the solid, old-fashioned basis for today’s remarkable HR policy, where humanity takes center stage.
Willy wasn’t afraid of hard graft and had a hands-on approach. Even though he wasn’t officially active in the company anymore, he always remained involved. Kept his finger on the pulse. Shared his passionate opinion regardless. He regularly called into head office and, without fail, would take a stroll around to have a chat with colleagues - young and old. That gregariousness is what typified him.
Annick Callens
CEO Callens Group
Annick Callens is Co-CEO of the Callens Group, a role she shares with her colleague, Windy Moerman. Her entire career has revolved around Callens, the family-owned business her dad, Willy Callens, founded in 1966.
In 1996, she joined the company as a member of staff, in the hope of leading Callens one day. She started in the warehouse and the workshop where she got practical experience in Callens’s core activity. Within a few years, she had worked her way up through every department.
In 2003, Annick Callens and Windy Moerman officially took over the helm from Willy Callens as CEOs and further developed the company into a Belgian market leader.
Annick watches over the core value her dad had always held dear: customer centricity and a people-oriented policy. As custodian of the corporate culture in the long term, she makes sure that every decision harmonizes with the DNA of the Callens Group, with a specific focus on workers’ well-being.
With Willy’s passing, Merel, Margot and Martijn – his 3 grandchildren - have lost their dearly beloved granddad. They looked up to his boldness and Willy, for his part, loved watching them grow up and shape their own lives.
“It was my father’s dream to celebrate the 60th anniversary of his brainchild in 2026 together. And to witness one or more of his grandchildren take over the helm as the 3rd generation of company director(s),” Annick Callens adds, overcome with emotion.